Sprint Will Keep Unlimited Data with iPhone 5
We’ve pretty much come to accept the fact that the next iPhone will be gracing the Now Network, but there still is a lot of speculation about what impact it will have. Maybe the most important of which is Sprint’s Unlimited Data and whether or not the iPhone will force Sprint to go tiered. Bloomberg has some good news to report:
Sprint Nextel Corp. (S) will offer Apple Inc. (AAPL)’s iPhone next month with unlimited data service plans to distinguish itself from rivals AT&T Inc. (T) and Verizon Wireless, according to people familiar with the matter.
Sprint, the third-largest U.S. wireless carrier, plans to begin selling the device in mid-October under a deal with Apple for the next model, the iPhone 5, said the people, who wouldn’t be identified because the plans aren’t public. Becoming the country’s only operator to offer the device with unlimited data service for a flat fee may help Sprint draw customers from AT&T and Verizon Wireless, which already carry the phone, they said.
So that’s pretty good news, right? Hopefully the “people familiar with the matter” turn out to be right. This has the potential to bring in a lot of new customers to Sprint. If AT&T, Verizon, and Sprint all have the same iPhone, consumers will choose based on plan pricing, and I think we can all agree Sprint will win that battle.
Also, Bloomberg reports that Sprint is delaying a 4G phone to accommodate for the iPhone’s debut. We’re not exactly sure what phone that could be.