Steve Jobs on Buyers Remorse and Early Price Drops
This morning we posted about a price drop for the Samsung Epic 4G Touch. Now new customers can pick it up for $99 and existing customers for $149. This comes less than a month after the E4GT was launched. Unsurprisingly this has upset some of you. This is not the first time this has happened. Two months after the original iPhone went on sale for $599 Apple dropped it down to $399, a whopping $200 decrease. Needless to say this had some people upset, so much that Steve Jobs issued an open letter to iPhone customers. Here is an excerpt.
Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.
Jobs hits it right on the head here. This is how things work in the tech world. Being an early adopter usually comes at a price. You can’t let that stop you though, because like Jobs says, if you keep waiting for the best price you’ll never buy anything. You can read the full letter at the source link below.