Following up with their recent blitz of of anti-iPhone commercials, good old Sammy is at it again. The latest installment in their Next Big Thing campaign continues to poke fun at a group of hardcore hipsters camping out for the launch of the next iPhone. The thirty second spot features the roommate of one of Apple’s loyalist using his Galaxy S II’s turn-by-turn navigation to locate him and his fellow campers.

Amazed by the fact that the navigation app is pre-installed, a member of the bitter flock exclaims that they’ve been “Samsunged!” This ad campaign may rub a few people the wrong way, but it sure is funny. Check out the video and feel free to share your thoughts on the massive mobile rivalry that is Samsung vs Apple aka Apple vs Samsung, depending on who you ask.