Can Sprint’s Management be Trusted?
At the end of 2007, Dan Hesse officially took the reigns of a troubled Sprint and officially became the company’s CEO. Ah, this truly was a new day. Almost as soon as he arrived, Hesse began pounding the pavement with a barrage of sincere, stylish black and white TV spots introducing himself and his agenda. After a ton of effort, which saw Sprint improve their customer service, create a variety of competitive service plans and introduce the nation’s first 4G smartphone, Hesse appeared to be Sprint’s knight in shining armor. But sadly, all good things must come to an end.
Recently Hesse and the gang have made some tough decisions, resulting in both shareholders and customers questioning the group’s competence. Though the HTC EVO 4G remains one of Sprint’s most successful phones to date, the WiMAX network that it helped launch is a completely different story. Sure, they got the early 4G jump on the competition, but about as fast as you could say “LTE,” WiMAX became yesterday’s news.
As it stands today, Sprint has currently fallen behind in the very 4G race it started a couple of years ago.With manufacturers focusing on LTE and WiMAX becoming the Betamax of 4G, Sprint appears to be stuck in a bit of a limbo. While working to launch their new LTE network, Sprint customers continue to miss out on new hardware. This alone has caused even the most loyal of customers to consider taking their business elsewhere.
In addition to playing an expensive game of catch up, Team Hesse has racked up a laundry list of bills from risky investments, which include: Clearwire, LightSquared and most recently Apple. With recent rumors of Sprint secretly trying to acquire MetroPCS for around $8 billion we’ve gotta ask, when does it end and when it finally does, will it be too late?