RadioShack Formally Announces Mobile Low Price Guarantee
A little over a week ago, SprintFeed dished the details about RadioShack’s plans to price match competitor smartphone prices. Yesterday, the Shack decided to make things official by formally announcing this new policy. Under this new setup RadioShack will price match competitor retail inserts (online ads are excluded) and will honor competitor pricing for an additional thirty days after purchase. This policy applies to both postpaid and prepaid handsets. Presser coming up after the break.
|RadioShack Introduces Mobile Low Price Guarantee for Wireless Phones|
FORT WORTH, Texas, Feb. 1, 2012 —RadioShack has introduced a new low price ad match guarantee for mobile phone purchases, giving consumers even more confidence when purchasing their mobile phone from one of the leading national retailers of innovative mobile and technology products, services and accessories.
Starting now, nearly 4,500 participating company-operated RadioShack stores nationwide will match competitors’ newspaper and circular pricing on identical postpaid and no-contract mobile phones at the time of purchase and for up to 30 days after.
“In a fast-changing and increasingly complex mobility marketplace, it is vitally important for consumers to have the assurance that they have made the right choice. At RadioShack, customers can find the best, most iconic phones, the top carriers and plans, and friendly, expert assistance, all supported by our new low price guarantee,” said Scott E. Young, executive vice president and chief merchandising officer for RadioShack Corp.
“In this challenging economy, RadioShack is focused on delivering our customers greater peace of mind as they consider where and when to buy this essential tool for navigating daily life,” Young said.
RadioShack’s mobile low price ad match guarantee is the newest offer in a compelling lineup of mobility value drivers for consumers. With RadioShack’s Trade & Save program, customers can trade in used working mobile phones and other devices in stores for immediate credit toward their next purchase (read more about Trade & Save at radioshack.com/tradein). And RadioShack’s new Mobile Product Support provides customers who purchase a phone or tablet in-store with free specialist support to resolve issues with their mobile phones or tablets, available via phone, live chat, email or online forums at no additional cost for the life of the device (read more about Mobile Product Support at radioshack.com/mobileproductsupport).
With RadioShack’s mobile low price guarantee*,customers can present a print ad from a newspaper or circular with retail competitor’s lower advertised price for an identical postpaid or no-contract phone in store to a RadioShack associate, who will validate the offer and match the lower price. Up to 30 days after purchase, customers also may present a competitors’ lower advertised newspaper or circular price in store to a RadioShack associate, who will validate the offer and immediately refund the difference. RadioShack’s low price ad match guarantee will not match online offers and does not apply to advertised prices for unactivated handsets. Other restrictions apply. See stores or radioshack.com for details starting Jan. 29.
About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. The Shack® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 33,000 people globally, including a team of friendly and helpful sales experts who have been recognized for delivering the best customer service in the wireless industry. RadioShack’s retail network includes approximately 4,670 company-operated stores in the United States and Mexico, 1,490 wireless phone centers in the United States, and approximately 1,100 dealer and other outlets worldwide. For more information on RadioShack Corporation, please visitwww.radioshackcorporation.com; to purchase items online, please visit www.radioshack.com. RadioShack® and The Shack® are registered trademarks licensed by RadioShack Corporation.