Dan Hesse Sits Down and Talks Network Vision,the iPhone, Unlimited Data and the Future
Recently Sprint CEO Dan Hesse’s leadership skills have been under fire by investors, customers and critics alike. Many have questioned Sprint’s expensive deal with Apple to carry the iPhone, as well as Sprint’s first 4G venture with WiMAX. The folks from Mobile World Live managed to get some time in with the Now Network’s bossman and we’ve grabbed a few excerpts from their near 11 minute conversation. Check out the play by play action after the break.
Network Vision and Moving From WiMAX
Back in 2009 when we launched the first national 4G in the U.S. there was only for the TDD kinds of frequencies, there was only one kind of 4G available, which was WiMAX. We decided to move first and be a first mover with WiMAX, knowing when the FD spectrum became available that we could add LTE in addition. Actually the Network Vision technology and architecture is perfectly created for multiple frequencies on the same network platform.
Concerns About Being Behind the Competition’s LTE
We think we’ll catch up pretty quickly. One good thing is that we have a large 4G footprint already with WiMAX, as I mentioned we’ll have six major cities in the first half of this year… We intend to be substantially complete with our LTE national rollout by 2013, so we will be playing catch up in 2012, we expect to catch up in the 2013 time frame.
About the iPhone
iPhone sales exceeded our expectations, but what’s particularly unique about Sprint’s number of iPhone sales, is that four out of every ten iPhones we’ve sold is to a new customer. That’s roughly double the rate of either of our competitors, so we’re pulling a lot of customers away from our competitors because of the marriage made in heaven is unlimited plus the iPhone and as a result it’s bringing in a lot of new customers to Sprint and that’s a good thing.
Keeping Unlimited Data
We certainly hope so, my plans are to continue with it as long as we possibly can, hopefully forever. We’ll see, you never say always, you never say never, but I think for some time to come. What’s important to be able to maintain, is to really focus on what it takes to maintain it, the customers have spoken very clearly, I talked on the panel earlier today about our customer satisfaction rankings, how much they’ve increased because of the simplicity and customers really do like unlimited.
For a broader look at what Hesse had to say about Sprint’s future, including his thoughts on wireless carriers merging due to investment demands, visit the source link for the interview in its entirety.
Source: Mobile World Live